"50% of all proceeds will be donated directly to @TrevorProject." James tweeted on his Sisters Apparel Pride Collection's launch.
19 July 2019 by Fachana Techamaneewat
James Charles, popular Beauty YouTuber, marched on his first Pride Parade on June 30. He posed in front of the Trevor Project banner and received backlash for it. Why? Because fans accused him for 'taking attention away from the Trevor Project' and making it about himself. Turns out, though, that James is closer to the Trevor Project than everyone thought.
First of all, what happened during the Pride Parade?
Here's the gist: James received backlash from the public who thought he was doing it for attention. And when James took a picture posing in front of the Trevor Project Banner, some fans were annoyed.
Check out this fan's tweet below:
*Trevor Project is a national organisation that provides crisis intervention and suicide prevention services to the LGTBQ+ community. They also have a 24/7 helpline and their slogan is 'Saving Young LGBTQ lives'.
It was an empty accusation, though. Because it turns out James was already donating to the Trevor Project in many ways. So when James saw the banner, he was most likely excited to see it and may have taken the photo as a memento.
Get this: After the Tati-Westbrook drama, James was silent on YouTube for a month, until he finally uploaded a video titled, 'Hi Sisters'. In the video, James stated that all revenue earnt from that video through AdSense would be donated to The Trevor Project.
This was before the Pride March.
Not to mention, James has also re-released his 'Sisters Apparel Pride Collection' today. The first collection was released last year and sold out immediately.
But with this launch, James announced that 50% of all proceeds would also be donated to The Trevor Project.
The total revenue for both of this combined is still unknown, but when all of it has been added up, James said that he would announce the overall donation amount.
James has also spoken out about the Trevor Project in the video, saying:
"The work they have done is absolutely amazing."
In an interview with Seventeen, James also said that the message the organisation gives is very important to him, especially in the past few months after the Tati Westbrook drama.
So overall, the picture with the Trevor Project banner may not have deserved all the controversy that it got.
What do you think?
Fachana Techamaneewat is a news writer at Exclusive Hollywood and is responsible for researching and writing news articles while providing story updates wherever necessary.
Fun fact: On the weekends, she's an avid writer for practically anything. Her current obsession is the Umbrella Academy, and as of now, is writing a book.