Godzilla: King Of The Monsters 'BOMBED' And Millie Bobby Brown's Star Power Couldn't Stop It
"[Is] Millie Bobby Brown a wise choice by Marvel considering Godzilla box office?" A unimpressed fan tweets.
15 August 2019 by Fonticha Tran
Actress Millie Bobby Brown at the Los Angeles premiere of 'Godzilla: King Of The Monsters' held at the
TCL Chinese Theatre in Hollywood, USA on May 18, 2019. — Photo by PopularImages
Stranger Things' Millie Bobby Brown stars in Godzilla: King of the Monsters (2019) as Madison Russell, but when it hit theatres... Well, it basically bombed. It appears that even her star power wasn't enough to stop it from happening.
When Godzilla: King of the Monsters was announced, Millie was actually one of the first to be cast. It was just after Stranger Things' success and everyone couldn't get enough of the young cast.
So when it was announced that Millie was cast in the movie, the news made headlines everywhere.
Godzilla: King of the Monsters (2019) knew what they were doing when they cast Millie. Practically all the first sneak peeks and trailers centred around Millie's character AKA Madison.
And fans were absolutely excited for it.
But when we took a closer look, it seemed that fans were only excited to see Millie on the big screen. They weren't exactly hyped for the movie itself.
Check out their tweets:
These fans solely went for the purpose of seeing Millie on the big screen. And not for the 'Godzilla action'. So it looks like Millie was definitely drawing in new audiences for the Godzilla production.
...All in all, it looked like a pretty good decision on the casting director's part.
But then it goes downhill from there.
Because unfortunately, Godzilla: King of the Monsters didn't exactly recoup their budget.
It appears that Millie was the film's only bankable celebrity. The rest of the cast were, uh. Relatively unknown.
So, it looks like the producers were banking on Millie, to pull in audiences.
She was even paid $1 million to appear in the film and has even been slated for the sequel Godzilla vs Kong (2020) with a staggering pay increase to $3 million.
So how exactly did Godzilla: King of the Monsters do financially?
Well, it raked in just over $382 million globally. Considering their $170-200 million budget, plus an estimated of over $100 million in marketing...
It sounds like a net profit, right?
But it turns out it isn't.
...It's actually a 'flop'. According to Screen Rant, it'd have needed $400 million to break even. But wait, how did they work that out?
Basically, the general rule of thumb is to take a movie's budget, and times it by 2 or even 2.25. That's because the budget doesn't include other expenses, such as marketing costs.
So because the film didn't reach twice its budget in revenue, the film is considered a flop.
And it's worse considering the brand's past success.
So how does this affect Millie? Well, quite negatively, actually.
Because now Millie's name is tied in with a film that failed to succeed. And there are even signs of it now. For example, in recent months, there were rumours that Millie was cast in Marvel (which Millie later denied), but now, Marvel fans are wondering whether it was a good thing after all that the rumours were false.
And this could also be what other big box office Hollywood directors are thinking.
However, it's way too early as of yet to determine whether or not Millie can draw in audiences for big-budget movies. Actors can still recover from a flop. Take a look at Emily Blunt, star of Edge of Tomorrow (2014), A Quiet Place (2018) and Mary Poppins Returns (2018). She recovered from the Gulliver's Travels (2010) flop, and her career is thriving like never before.
And it is clear that many fans watched Godzilla: King of the Monsters solely for Millie herself.
So we shouldn't count the young star out just yet.
Fonticha Techamaneewat is a news writer at Exclusive Hollywood and is also responsible for researching and writing news articles. She also keeps track of the celebrities’ on our watchlist while monitoring their social media for any new updates.
Fun fact: Besides constantly being on Twitter and reading up on her favourite celebrities' newest tweets, she's busy rewatching Stranger Things and The Umbrella Academy.